As the app gains wider adoption, Walgreens is further connecting the experience with channels like the website and retail stores. MyWalgreens also delivered new services such as 24/7 pharmacy chat and personalized health advice, with an updated interface for managing vaccine appointments. To date, over 3 million pickup orders have been fulfilled, and mobile app usage is up 30 percent YoY. This included online orders that could be picked up via drive-thru counters or curbside.Īn updated myWalgreens customer experience platform (launched in November 2020) took this a step further, allowing customers to order and collect items in as little as 30 minutes, while expanding delivery options in-store and through partners like Doordash and Postmates. In the early days of the pandemic, while the company became one of the first to launch Covid-19 testing sites, they also expedited new ways for consumers to shop safely. The vaccine portal highlights how Walgreens has been able to activate digital channels as an essential retailer. It will help accelerate vaccine distribution and continue the progress already made - In the month of March, Walgreens was able to vaccinate over 4 million people with first shots. Adobe applications including Adobe Experience Manager delivered the experience consistently across web and mobile channels, while Adobe Analytics kept a pulse on where users hit roadblocks. The entire journey was delivered in a few short weeks, through a coordinated effort with teams spanning IT, product, marketing, retail and more. It also acted as a hub for vaccine information and tips, in a time when the demand for guidance has been very high. The experience provided an easy way for users to determine their eligibility, register for appointments, receive reminders for second shots and even schedule Uber rides to get to a Walgreens location. launched an online portal for Covid-19 vaccines. In the months since the partnership was unveiled, Walgreens Boots Alliance has made great progress, demonstrating what it means to drive meaningful digital transformation on the behalf of customers. The partnership with Adobe Experience Cloud brought a set of tools that produced deeper customer insights, while delivering more relevant customer experiences that were integrated across channels like the website, mobile app, and in-person retail. In the U.S., that meant activating a loyalty program with over 100 million members. The technology partners would play an important role as Walgreens and Boots (UK) worked to enhance shopping and wellness experiences, while driving a mass personalization effort. In Summer of 2020, Walgreens Boots Alliance announced a strategic partnership with Adobe and Microsoft. Walgreens launches Covid-19 vaccine portal with Adobe Experience Cloud
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